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Incorporated in 1991, Premier Financial, Inc. is an independent, privately owned brokerage general agency located in Lincoln, Nebraska. We provide traditional insurance products and marketing services to financial institutions, brokerage firms and independent financial professionals in 42 states. The top quality, consumer-oriented products we offer are from well-known, highly rated companies with a reputation for stability and consumer value.

Our Midwestern work ethics and values have helped us to grow and maintain successful working relationships with our clients in spite of the continual changes in the financial services industry.

In 2003 Premier Financial purchased Spectrum Capital, Inc., a fully registered NASD/SiPC broker/dealer and third-party marketer. Located in Omaha, Nebraska, Spectrum specializes in the installation and management of full service investment and insurance programs within financial institutions. Spectrum also furnishes full service investment and insurance programs within Financial Institutions. Spectrum also furnishes full service brokerage resources and insurance products to IFP’s.

With the acquisition of Spectrum Capital, Premier Financial can provide turnkey investment and insurance programs and services to banks, brokerage firms and IFP’s. We can help you provide important financial protection for your customers, security for your loans, and increased income from your insurance sales.